QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground by Scott Stratten
I rated this book 4 of 5 stars on Goodreads, but honestly, I wanted to give the book 3.5 stars. (Goodreads forces me to round.) While the book is funny and does give you a few good pointers for "don't do's" it is by no means comprehensive. And it doesn't give you the slightest clue how to fix anything if you've accidentally already "killed some kittens," so to speak.
The examples in the book are pretty great, and they range from hilarious (the aquarium shop that opened up NEXT DOOR to a seafood restaurant) to head-shakingly stupid (the QR code on a website? how could anyone scan that?) to cringe-worthy (the company that actually tried to advertise on the back of the Hurricane Sandy tragedy).
It's really short, so it's definitely worth your time to pick up and have a giggle at. Just don't look to it for real applicable advice.